Thanks to the internet of things (IoT), the world is connected like never before. While that fact has opened up a vast array of opportunities when it comes to communication and data sharing across platforms, it also come with concerns. Specifically, how can we ensure that our personal information is protected? And what roles do data scientists and big data play in protecting that sensitive information?
Blockchain technology is becoming an essential tool that can protect HIPAA-protected medical data and other forms of personal information that are worth quite a bit on the dark web. Society as a whole has come to favor wireless connectivity and 24/7 accessibility, but we need to ensure that our data privacy remains intact in the age of IoT-driven technology.
What Is Your Personal Data
As your personal data can take myriad forms, the amount it’s worth can vary considerably. For example, advertisers are interested in your consumer profile and shopping behavior data to develop personalized ads and run targeted campaigns. To cybercriminals, who aim to leverage personal data in order to commit identity theft, that data can be worth far more.
But that type of data sharing isn’t all bad: Consumer data can also be used by companies that have issued a product recall or by legal professionals putting together a claim against a negligent manufacturer. By identifying consumers that have purchased a defective product, companies can properly retrieve products at the individual level. In some instances, this can protect from you and your family from injury and even death, as exemplified the Fisher Price Rock ‘n Play Sleeper, which was recalled in April 2019.
But where are such organizations finding your data? Much of your consumer profile data can be found on your social media sites — especially Facebook, which has no problem sharing your data with advertisers. That’s because the corporation brings in an enormous amount of revenue from those advertisers.